This year, the international competition features 35 categories

Today, let’s take a look at Effectiveness directions:

Marketing & Creative Effectiveness(10 categories)

1. Brand Launch / Re-launch Campaign
2. Long Term Campaign Effectiveness
3. Short Term Campaign Effectiveness
4. Budget Breakthrough Campaign Effectiveness
5. Cultural Codes & Insights
6. B2B Activation Effectiveness
7. B2C Activation Effectiveness
8. Event Marketing Campaign Effectiveness
9. PR Campaign Effectiveness
10. Influencer Campaign Effectiveness

All categories and competition rules can be found on the official TAF!25 website

Call for entries is open:
Main Period – until August, 4
Final Deadline – September, 2

General Partner: Octobank

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