A total of 272 entries competed for festival awards. 72 speakers took part in seven sections of the international advertising conference.

On October 11, at the Anhor Park karting area, the Seventh Tashkent International Advertising Festival TAF!25 took place — the largest celebration of creativity and effectiveness in Central Asia.

At the TAF!25 international advertising conference, 72 speakers participated — including creative directors, marketers, digital and PR professionals from Uzbekistan, Russia, Kazakhstan, Belarus, the UK, and Singapore. They shared their experiences and inspiring case studies on creativity and branding, education and PR, digital and advertising communications across seven dedicated sections.

The event was attended by over 2,700 people.
The "Ad of the Year" exhibition featured 26 brands and agencies, who presented their latest work and special offers.

On October 12, two key masterclasses were held:

• Maxim Ponomarev, founder of mads, friends moscow (Russia), led a session on
  "How we come up with ideas and how to sustain creativity"
• A legendary branding agency DDVB hosted a workshop titled "The inner kitchen of branding" in partnership with Bellissimo Pizza

Key Speakers of TAF!25 Conference

Impact Session

• Muhammad Alinazarov – Head of Marketing and PR, Octobank (Uzbekistan)
• Anna Sapunova – Head of Brand, Bellissimo Pizza (Uzbekistan)
• Malika Baratova – Marketing Communications Manager, Bellissimo Pizza (Uzbekistan)
• Chris Rawlinson – Founder, 42courses (UK)
• Temur Sa’diy – CEO / Design Director, MA’NO Branding (Uzbekistan)
• Leonid Feigin – Senior Partner, Direct Design Visual Branding (Russia)
• Askhat Uskembayev – Founder of the School of Creative Courage (Kazakhstan)
• Maxim Ponomarev – Founder, mads, friends moscow (Russia)
• Vlad Sitnikov – Founder, beztendera.rf (Russia)
• Luis Paulo Gatti – Executive Creative Director & Head of Entertainment, White Rabbit Budapest (Hungary)
• Guan Hin Tay – APAC regional Director, The One Club for Creativity (Singapore)
• Valentin Eltsov – Product Owner, GEOMOTIVE (Uzbekistan)
• Madina Seysengaliyeva – Director, Yandex Ads Central Asia (Kazakhstan)
• Elena Gorbacheva – Co-founder & Executive Producer, BEMA! – Best Experience Marketing Awards, and Co-founder of MarketEmotion Group (Russia)
• Ilya Gorbachev – Co-founder, BEMA! – Best Experience Marketing Awards, and Co-founder of MarketEmotion Group (Russia)

Branding & Design Section

• Maxim Tuzhakaev – Creative Director, Identity Division, DDVB (Russia)
• David Emukhvari – Business Development Director, twin3D (Russia)
• Zokir Khalmatov – Art Director, MA’NO Branding (Uzbekistan)
• Olga Kutovaya – Art Director & Partner, Dotorg Branding & Digital (Russia)
• Anton Grishchenko – Strategy Director, Radar (Russia)
• Kermen Mandzhieva – International Expert on Strategic Communications & Cultural Codes, CEO of Smell Terra Perfume Brand (Russia)
• Vasily Filatov – Founder & Creative Director, SoundDesigner.PRO (Russia)
• Leila Kaimaldanova – Head of Brand Strategy, BrandForma (Kazakhstan)

Creative & Craft Section

• Artem Chelei – Creative Director, TDI Group CA (Belarus)
• Saidakmal Vakhobov – Founder, Qand brand (Uzbekistan)
• Yulia Tushina – Managing Director, GForce KZ (Kazakhstan)
• Dmitry Donik – Strategy Director, Voskhod Agency (Russia)
• Guan Hin Tay – Chief Creative Officer, BBDO Singapore (Singapore)
• Nail Muratov – Creative Director, Seed Almaty (Kazakhstan)

Digital Communications Section

• Artem Yeremin – Account Director, Wunder Digital (Uzbekistan)
• Nana Mardoyan – Head of Marketing and PR, Ipak Yuli Bank (Uzbekistan)
• Igor Kim – CEO, Wunder Digital Agency Uzbekistan (Uzbekistan)
• Timur Bakiyev – CEO, ClickMe & Social Active (Uzbekistan)
• Nikita Lomakov – CEO, ClickMe & Social Active (Uzbekistan)
• Gabid Manapov – Digital Director, Okori Media Group – Part of Dentsu (Uzbekistan)
• Alexander Bulut – Head of CRM & UA, UZUM E-Com (Uzbekistan)
• Vladimir Vodyanov – Managing Director, Yandex Ads
• Alexander Sidorov – Director, Admixer Advertising (Uzbekistan)
• Aziz Fayzullaev – Head of Google Marketing Platform, Admixer Advertising (Uzbekistan)
• Alexey Khainovsky – Co-founder, METER (Uzbekistan)

Education Section

• Shakha Saliev – Creative Director, Lokals Marketing (Uzbekistan)
• Anna Silagadze – Chief of HR, TBC (Uzbekistan)
• Said Nazrillaev – Senior Copywriter, Lokals Marketing (Uzbekistan)
• Alisher Jumaniazov – Co-founder of ALPHA Business School, Osnova EdTech Platform, and We Digital Agency (Uzbekistan)
• Timur Abdurayimov – COO, Space Marketing (Uzbekistan)
• Alexandra Demchenko – Executive Producer, Shoom Production (Uzbekistan)
• Nargiz Kamalova – Co-founder & Managing Partner, Lokals Marketing (Lokals United holding) (Uzbekistan)
• Farrukh Sharif – Creative Director, Synthesis (Uzbekistan)
• Denis Roman – Creative Director, We Digital (Uzbekistan)
• Aziza Muminova – Strategist, educator, and meaning designer, We Digital (Uzbekistan)
• Valentina Korobkina – Strategist, MA’NO Branding (Uzbekistan)

Local Opportunities Section

• Otabek Sharapov – Head, 605 Agency (Uzbekistan)
• Bekzod Abduvaliev – Founder, Abstract Visuals (Uzbekistan)
• Jamshid Kholikulov – CEO, Fido Studio (Uzbekistan)
• Azizbek Yusupov – Managing Partner, Mirror Management (Worldwide Media) (Uzbekistan)
• Jahongir Yusupov – CMO, Oqtepa Lavash (Uzbekistan)
• Shakhruh Nizamutdinov – Managing Partner & Creative Director, FCB Artgroup (Uzbekistan)
• Azizbek Umaraliyev – Founder & CEO, Space Group (Uzbekistan)

PR and Reputation Section

• Sevil Sakaeva – Managing Partner, PR Agency maslov:tashkent (Uzbekistan)
• Alexander Lichtman – Founder, ITCOMMS PR Agency (Uzbekistan)
• Dinara Akhmetova – Head of Corporate Communications, TBC Uzbekistan (Uzbekistan)
• Kanat Nogoybaev – Senior Global Impact Communications Manager, inDrive (Kazakhstan)
• Galina Sapayeva – Editor-in-Chief, Afisha.uz (Uzbekistan)
• Timur Abdulin – Co-founder, Repost.uz / Founder, Reputation Marketing Agency Index (Uzbekistan)
• Valentina Butnik – Director of External Communications and Reputation Management, Unitel LLC (Uzbekistan)

In the evening, at the awards ceremony, the winners of the TAF!25 competition were announced by the local and international juries.

Out of 272 longlisted projects, 142 works made it to the shortlist, and 64 projects received awards. Among the winners were agencies and brands from Uzbekistan, Russia, Belarus, Kazakhstan, and Bulgaria.

Diyor Mirzaakhmedov, organizer of the TAF!25 festival:
"TAF!25 this year is not just a festival — it is a cultural event of a new scale. We have significantly expanded the geography of participants, uniting talented teams from different countries. We have a very strong international jury composed of highly respected experts from the UK, Singapore, Japan, Spain, Hungary, Romania, Turkey, the Netherlands, Russia, Kazakhstan, and other countries. The competition program featured new categories reflecting current trends — from digital art to AI creativity. We strengthened the educational part of the festival: more than 60 speakers presented relevant topics aimed at developing the professional community. Our goal is not only to showcase achievements and reward the best brands and agencies but also to create an open platform where ideas for the future development of each participant and partner are born annually."

Based on the achievements presented for 2025, special awards were given to festival partners:

• Octobank
  For leadership in creating convenient digital solutions for online business in Uzbekistan in 2025
• Coca-Cola
  For contribution to the development of the beverage market and expansion of production for consumers in Uzbekistan in 2025
• Chevrolet
  Leader in passenger car production in Uzbekistan in 2025
• Voyah
  For contribution to the development of the premium eco-friendly car market in Uzbekistan in 2025
• Bellissimo Pizza
  For leadership among pizza chains in Uzbekistan in 2025
• Geomotive
  For strategic influence on the innovative future of outdoor advertising in Uzbekistan in 2025
• Kapitalbank
  For contribution to improving Uzbekistan’s international investment image in 2025
• Anhor Park
  For leadership in developing modern marketing standards in service for mass leisure activities in Uzbekistan in 2025
• Formen Distribution
  For active promotion of the culture of using quality skin care brands in Uzbekistan in 2025
• Advicmode
  For a systematic and comprehensive approach to creating marketing and creative solutions for brand promotion in Uzbekistan using 3D, 2D, production, and digital tools
• Trimol
  The most well-known headache medicine in Uzbekistan in 2025
• Pixel Media
  For innovative development of outdoor advertising in Uzbekistan in 2025
• ProLight
  For successful implementation of modern and innovative laser technologies in cultural and mass events in Uzbekistan in 2025

In September, the local jury, consisting of 87 leading domestic specialists in marketing and advertising with relevant professional experience and achievements, reviewed cases for the shortlist in 35 categories. Four teams were formed for judging, with each team offline judging 1–3 categories according to their area of expertise.

The international jury simultaneously determined finalists and then awarded bronze, silver, and gold winners, as well as 3 special awards — Best Advertiser, Best Advertising Agency, and Grand Prix.

Marketing & Creative Effectiveness

• Luis Paulo Gatti – Creative Director at White Rabbit (Hungary)
• Raluca Kovacs – CSO and Founder of Better Agency (Romania)
• Evgeniy Shek – Deputy Head of the Executive Office at Oktobank JSC (Uzbekistan)
• Alisher Mamadaliev – Sales and Marketing Director at SAVR, Kulinar, Nishon Group; creator of the "Legkoe Retro" brand (Uzbekistan)
• Khurshed Mahmudov – CMO at HONOR Uzbekistan (Uzbekistan)
• Vladilen Sitnikov – Founder of beztendera.rf (Russia)
• Amanda Smith – Creative Director at BUCK (Netherlands)
• Yuliya Tushina – Lead Creative Specialist at DASM, GForce (Kazakhstan)
• Aliyar Huseynov – Commercial and Marketing Director at Procter & Gamble (Azerbaijan)
• Hayala Mutallimova – Chairwoman of the "Advertising and Marketing Development Support" Public Union, Founder and Director of the "Artmood" advertising agency (Azerbaijan)
• Didem Namver – Secretary General of REPİD (Association of Advertising and Marketing Communication), Chairwoman of MMA Turkey (Mobile Marketing Association Turkey) (Turkey)

Creative & Craft

• Tay Guan Hin – APAC regional Director, The One Club for Creativity (Singapore)
• Timur Abdisheev – Senior Art Director at MullenLowe MENA (Russia)
• Angel Iskrev – Founder and Creative Director of proof agency (Bulgaria)
• Alexander Alekseev – President of ADCR Awards (Russia)
• Nail Muratov – Creative Director at Seed Almaty (Kazakhstan)
• Said Nazrillaev – Senior Copywriter at Lokals CA (Uzbekistan)
• Chris Rawlinson – CEO of 42courses (United Kingdom)
• Asma Humayun – Global Creative Director at Shiny Toy Guns (United Kingdom)

Branding & Design

• Covadonga Diaz – Executive Creative Director at Dentsu Creative (Spain)
• Olga Ermakova – CEO of Salmon Agency (Belarus)
• Galina Evdokimova – Creative Director, Communications Department at depot branding agency (Russia)
• Leila Kaymoldanova – Brand Strategy Lead at BrandForma (Kazakhstan)
• Igor Miletic – Partner and Creative Director at MullenLowe and Friends (Serbia)
• Jane Struk – Managing Creative Director at ARD Design Agency (United Kingdom)
• Leonid Feigin – Senior Partner at DDVB (Russia)
• Zokir Khalmatov – Art Director at MA'NO branding (Uzbekistan)
• Vitalis Yatskevich – Creative Director at PG Branding (Poland)

Digital, Media, PR & ESG

• Nikita Ermolaev – Creative Director at RA Kombinat (Kazakhstan)
• Sardor Babaev – Creative and PR Director at We Digital (Uzbekistan)
• Ravshan Ibragimov – Strategy Director at MCA (Uzbekistan)
• Nikolay Obrezkov – CEO of the communication group "Orta", President of the international Eventiada Awards (Russia)
• Elisa Konttinen – Creative Director at Reaktor (Finland)
• Maxim Ponomaryov – Co-founder of Friends Moscow and mads (Russia)
• Mina Sakai – Senior Consultant at PR Consulting Dentsu Inc. (Japan)
• Uyen Pham – Marketing Director at Ninety Eight (Vietnam)

Winners of the TAF!25 International Competition

Marketing & Creative Effectiveness. Brand Launch / Re-launch

Bronze
Case: New Medicine
Brand: iTV
Agency: 605 Agency

Marketing & Creative Effectiveness. Short Term Campaign Effectiveness

Bronze
Case: The Real BOSS!
Brand: Korzinka
Agency: 605 Agency

Silver
Case: Hardcore not ded
Brand: Seth & Riley’s Garage
Agency: Aida Pioneer

Gold
Case: New Medicine
Brand: iTV
Agency: 605 Agency

Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness

Silver
Case: Bought Loyalty Spending $0: How the NAURYZ Font Brought Us Clients and Increased HR Responses
Agency: REDKEDS

Marketing & Creative Effectiveness. Cultural Codes & Insights

Bronze
Case: What if it’s not just a logo?
Brand: Alubest
Agency: 360 Creative Agency

Bronze
Case: Hardcore not ded
Brand: Seth & Riley’s Garage
Agency: Aida Pioneer

Silver
Case: The Real BOSS!
Brand: Korzinka
Agency: 605 Agency

Marketing & Creative Effectiveness. B2C Activation Effectiveness

Bronze
Case: Online Media Pharmacy
Brand: iTV
Agency: 605 Agency

Silver
Case: Bossmobile
Brand: Korzinka
Agency: 605 Agency

Marketing & Creative Effectiveness. PR Campaign Effectiveness

Bronze
Case: Megamind
Brand: Rahimov School
Agency: 605 Agency

Marketing & Creative Effectiveness. Influencer Campaign Effectiveness

Bronze
Case: Birinchilar
Brand: Kotex
Agency: FCB Tashkent

Bronze
Case: “Sobeseding” is a Telegram bot with AI for hh.ru
Brand: hh.ru
Agency: Hate Agency

Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign

Silver
Case: GOT HEMORRHOIDS?
Brand: Laboratoire Innothera International
Agency: Synthesis

Gold
Case: Symptommercial
Brand: Novonordisk
Agency: SEED

Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign

Bronze
Case: Donate time
Brand: Krasnodog
Agency: wagon-wagon

Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy

Bronze
Case: The Real BOSS!
Brand: Korzinka
Agency: 605 Agency

Silver
Case: SHOW THE REALITY
Brand: "Altair" Foundation
Agency: TDI Group CA

Silver
Case: The bread that sold the beer
Brand: Lidskoe Pivo
Agency: TDI Group CA

Creativity & Craft (One-Channel). Best Film Idea & Script

Bronze
Case: "Ismim Sharif" — Sincerity in an Artificial World
Brand: SAVR x Mubinov

Gold
Case: Grandfather who does not give in
Brand: Maslodel
Agency: bvp. (business video production)

Creativity & Craft (One-Channel). Film Craft Excellence

Bronze
Case: SUBLIMATION FESTIVAL
Brand: SUBLIMATION LAB
Agency: Abstract visuals

Bronze
Case: This is Uzbekistan
Brand: SAG
Agency: Shoom Production

Bronze
Case: Your way is the way of freedom
Brand: Qazaq Oil
Agency: bvp. (business video production)

Bronze
Case: Synchronized swimmers
Brand: Allur (JAC Motors Kazakhstan)
Agency: bvp. (business video production)

Silver
Case: Wingifying Dreamers
Brand: Les Ailes
Agency: 360 Creative Agency

Silver
Case: Imperfect Manifesto
Agency: SEED

Gold
Case: ECQWA
Brand: ECQWA
Agency: Contrapunt – Production Bureau "Working Title"

Creativity & Craft (One-Channel). Print & OOH Excellence

Gold
Case: Visa In Sum
Brand: Visa
Agency: SEED

Creativity & Craft (One-Channel). Non-standard OOH & Ambient

Bronze
Case: Bossmobile
Brand: Korzinka
Agency: 605 Agency

Silver
Case: Ornate window trims for Vkusno – i tochka
Brand: Vkusno – i tochka
Agency: RoRegroup

Creativity & Craft (One-Channel). Creative Use of Audio Media

Gold
Case: nature unplugged
Brand: Mineral Water Velingrad
Agency: proof.

Branding & Design. Best New Brand Identity Design

Bronze
Case: EST FEST: A New Brand Identity You Can Almost Taste
Brand: Gastronomic festival EST FEST
Agency: REDKEDS

Bronze
Case: The Five Senses Brand — TERENSAI
Brand: TERENSAI
Agency: Simple-studio

Silver
Case: VODA
Brand: VODA
Agency: Salmon

Gold
Case: Baked from flour and dreams
Brand: Breadbery
Agency: ENDY

Branding & Design. Best Brand Identity Refresh / Re-design

Bronze
Case: riitm
Brand: Beeline Uzbekistan
Agency: Naked Eye Studio

Bronze
Case: Lokal rebranding
Brand: Lokals Marketing
Agency: Visual Monsters

Silver
Case: Sreda. A wide-open look in search for new thing
Brand: New Design Festival SREDA
Agency: DDVB

Silver
Case: the SAG level
Brand: SAG
Agency: Depot

Gold
Case: Monolic. Eternal sunshine of pure silver
Brand: Monolic
Agency: MA’NO Branding

Branding & Design. Best Packaging Design

Bronze
Case: Conilon Challenge. Limited set of drip coffee
Brand: Conilon Challenge
Agency: Ohmybrand

Bronze
Case: PottyPot Cat Litter Packaging Design & Naming
Brand: PottyPot
Agency: PG Brand Reforming Company

Bronze
Case: Monolic. Kaleidoscope package for limited releases
Brand: Monolic
Agency: MA’NO Branding

Silver
Case: ABS of the body
Brand: Apollo
Agency: Salmon

Gold
Case: Monolic. Regular packaging. Eternal sunshine of pure silver
Brand: Monolic
Agency: MA’NO Branding

Branding & Design. Excellence in Visual Communications

Bronze
Case: EST FEST | Rebranding of the all-Russian festival of food and impressions
Brand: Gastronomic festival EST FEST
Agency: REDKEDS

Silver
Case: Sreda. A wide-open look in search for new thing
Brand: New Design Festival SREDA
Agency: DDVB

Social & ESG Campaigns. Best Social Impact Campaign

Bronze
Case: My daughter's name is Boy
Brand: National Agency for Social Protection under the President of the Republic of Uzbekistan

Bronze
Case: The Witness
Brand: Invisible animals
Agency: proof.

Bronze
Case: Donate time
Brand: Krasnodog
Agency: wagon-wagon

Gold
Case: The new Word
Brand: National Agency for Social Protection under the President of the Republic of Uzbekistan
Agency: Synthesis

Social & ESG Campaigns. Best Social PR Campaign

Bronze
Case: My daughter's name is Boy
Brand: National Agency for Social Protection under the President of the Republic of Uzbekistan

Digital Campaigns. Best Digital & Interactive Campaign

Bronze
Case: Pay with a Glance
Brand: Click
Agency: We Digital

Gold
Case: Scambusters: Beeline's AI-driven detective game
Brand: Beeline
Agency: RoRe Group

Digital Campaigns. Best SMM & Influencer Campaign

Bronze
Case: Pepsi Greataste Show
Brand: PepsiCo
Agency: Aida Pioneer

Silver
Case: Hardcore not ded
Brand: Seth & Riley’s Garage
Agency: Aida Pioneer

Media Campaigns. Excellence in Media Strategy

Silver
Case: GOT HEMORRHOIDS?
Brand: Laboratoire Innothera International
Agency: Synthesis

PR Campaigns. Best Integrated PR Campaign

Silver
Case: The new Word
Brand: National Agency for Social Protection under the President of the Republic of Uzbekistan
Agency: Synthesis

PR Campaigns. Best Reputation Management Campaign

Bronze
Case: The Real BOSS!
Brand: Korzinka
Agency: 605 Agency

Concept. Best Concept — Unrealised/Speculative Projects

Silver
Case: FAnBRIC
Agency: FCB Tashkent

Best Agency of 2025
605 Agency

Best Advertiser of 2025
National Agency for Social Protection under the President of the Republic of Uzbekistan

Grand Prix
Case: The new Word
Brand: National Agency for Social Protection under the President of the Republic of Uzbekistan
Agency: Synthesis

General partner of the festival – Octobank.

Detailed information about the festival: https://taf25.marketing.uz/